Bellway says buyer scheme could lift annual home completions by about 10%

Chief executive Jason Honeyman says the proposed Your First Home scheme could help Bellway return to building at least 10,000 homes a year, depending on the market and final scheme terms.

Apartment building at a Bellway development in Wetherby, with roadworks in the foreground.
Context photograph of a completed-looking apartment building at Pentagon Way, Wetherby, West Yorkshire, photographed on 22 June 2019. Mtaylor848, ‘Pentagon Way, Wetherby (22nd June 2019) 006’ (resized and converted to WebP). CC BY-SA 4.0.Image sourceImage licence: CC BY-SA 4.0
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Bellway chief executive Jason Honeyman said on 13 October that England’s proposed Your First Home scheme for first-time buyers could increase the builder’s annual home completions by about 10%. The estimate, reported by The Guardian, draws on Bellway’s experience with Help to Buy and depends on a recovery in the housing market.

Bellway completed 9,695 homes in the year ended 31 July 2026 and is targeting 9,000 to 9,400 in its current financial year, according to its results announcement. Honeyman said the proposed scheme could provide a route back to at least 10,000 annual completions from the 12-month period beginning next September at the earliest. He also warned that buyers waiting for the scheme could weaken demand in the near term.

Who could qualify for Your First Home

The government says the proposed England scheme would help first-time buyers purchase new-build homes from participating developers, with deposits as low as 2.5% supported by a 20% government-backed equity loan. Household income limits, local property price caps, costs and the launch date await further detail at the 28 October Budget.

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