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Brazil electoral court orders removal of unlabeled pro-Lula AI video

A judge gave Jorge Messias 24 hours to remove the Instagram video, while leaving a final decision on the deepfake allegation and any fine for later.

President Luiz Inácio Lula da Silva and Jorge Messias greet each other at a government meeting in Brasília.
President Luiz Inácio Lula da Silva greets Jorge Messias during a government meeting at the Palácio do Planalto in Brasília on 11 June 2024. File photograph. Lula Oficial, "11.06.2024 - Advogado-Geral da União, Jorge Messias, Governadora de Pernambuco, Raquel Lyra, e Presidente da Caixa Econômica Federal, Carlos Vieira (53784081767)"; photo: Ricardo Stuckert / PR (resized and converted to WebP). CC BY-SA 2.0.Image sourceImage licence: CC BY-SA 2.0
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A judge at Brazil’s Superior Electoral Court (TSE) ordered Jorge Messias on October 13 to remove an unlabeled, AI-generated pro-Lula video from social media within 24 hours. The preliminary order also barred reposting it without the required AI warning.

What the court has yet to decide

The order partially granted a filing by Flávio Bolsonaro. According to Correio Braziliense, the judge left for a later ruling whether the video violates the prohibition on deepfakes and whether to impose a fine.

The video, posted on Instagram on October 10, depicted an older man and a child wearing Lula campaign shirts. The court’s preliminary concern was that the post did not disclose that the content was artificially produced.

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