Celine Dion sings ‘I’m Alive’ at L’Oréal show as Paris Fashion Week opens

Celine Dion made a surprise appearance at L’Oréal Paris’s runway show on Monday, 28 September, singing ‘I’m Alive’ beneath the Eiffel Tower as Paris Fashion Week opened. The performance put the singer at the centre of the fashion event while she was already in the city for a scheduled concert run.

Dion took the catwalk at the end of the beauty brand’s annual show, according to BBC News and Agence France-Presse. AFP reported that she performed the 2002 hit in a black gown before a delighted crowd. Reuters, in a report republished by Devdiscourse, said her appearance closed the evening’s presentation.

A song at the close of the show

Vogue France identified the presentation as ‘Express Your Worth’ and placed the runway at Place Joffre, opposite the Eiffel Tower. It described Dion’s outfit as a sculptural black Schiaparelli dress from the house’s autumn-winter 2026–27 collection. Reuters reported that the tower was illuminated behind the catwalk.

After the song, Dion was joined by L’Oréal ambassadors Viola Davis, Simone Ashley, Aja Naomi King and Eva Longoria, according to both AFP and the BBC. Their appearance followed a runway programme that Reuters said also featured Kendall Jenner, Heidi Klum, Andie MacDowell, Philippine Leroy-Beaulieu, Lindsey Vonn and Beatrice Vio.

Why L’Oréal staged the event

L’Oréal Paris global president Laetitia Toupet told Reuters ahead of the show that the brand was adopting codes intended to make it more luxurious while remaining close to women around the world. Reuters reported that L’Oréal Paris was the group’s biggest brand, used by about 600 million consumers, according to the company. Those figures describe the brand’s scale; they are not an attendance count for Monday’s show.

Reuters also reported the company’s account of the brand’s first-half growth: new haircare products were growing four times faster than the market, while makeup products contributed too. The runway event brought that commercial brand into the opening of a fashion week otherwise centred on collections from clothing houses. Dion’s closing appearance gave the presentation a musical finale.

Dion’s return to Paris performances

The appearance came during Dion’s return to live shows in Paris. Vogue France reported that she resumed performing there on 12 September after several years away from the stage. Its report also described fans gathering outside her hotel during the residency. Her appearance at L’Oréal’s show was therefore another public performance in the same city, though the reports describe it as a surprise at the runway event.

Dion’s official concert website currently lists 16 Paris dates between 12 September and 17 October 2026, followed by 10 dates in May 2027. Those are listed concert dates, not a record that every scheduled performance has taken place. The site lists the next September date as 30 September; it does not identify Monday’s L’Oréal appearance as a change to the concert schedule.

The Eiffel Tower also connects Monday’s appearance with an earlier Paris performance. Vogue France recalled Dion singing Édith Piaf’s ‘L’Hymne à l’amour’ at the opening ceremony of the 2024 Paris Olympics. This time, the setting was a beauty brand’s runway presentation, and the song was Dion’s own 2002 release, ‘I’m Alive’.

BBC News reported that Dion disclosed stiff-person syndrome, a rare neurological condition, in 2022. Vogue France linked the condition to her pause from performing. Neither the accounts of the L’Oréal show nor the official concert schedule provides a new medical update, so the runway appearance should be understood as a reported performance, not evidence of a change in her health.

For now, the confirmed development is the song at the end of L’Oréal’s show. The published accounts do not establish an additional performance announcement arising from it, and Dion’s official site continues to list her Paris concert dates. Paris Fashion Week’s spring-summer programme, meanwhile, is scheduled to continue through 6 October.