Feeld revenue rises 32% to £64m as shareholders receive record £3.8m dividend

Feeld, the UK-based dating app, reported a 32% rise in revenue to £64m in its latest accounts, while shareholders including its founders shared a record £3.8m dividend, the Guardian reported on 2 October. The figures show a growing business whose revenue now comes overwhelmingly from outside the UK, although the published report does not say how the dividend was divided among shareholders.

Pre-tax profit rose from £9.3m to £11.4m, according to the Guardian’s account of the filing. Its report says the £3.8m distribution was Feeld’s largest dividend; the largest shown in the company’s previous accounts was £600,000 in 2024. Founders Ana Kirova and Dimo Trifonov were among the shareholders who received a share, but the available report gives no individual amounts or payment date.

How much of Feeld’s revenue came from outside the UK?

The Guardian reported that £56m of Feeld’s £64m revenue came from outside the UK, nearly 90% of the total. It said the accounts attributed rising sales to strong global user growth, particularly overseas. That geographic breakdown makes international customers central to the company’s reported growth; it does not, on its own, identify which countries generated the most revenue.

Feeld said Mexico and Spain were its fastest-growing regions, according to the Guardian. The company also said user numbers rose by more than 20% in each of New York, Toronto and Paris. Those city figures describe changes in users, rather than sales, and the report does not provide a comparable revenue figure for any of those locations.

Who founded Feeld, and what changed?

Kirova and Trifonov began the business under the name 3nder, initially targeting couples and singles seeking threesomes. It later became Feeld after a lawsuit from Tinder, according to the Guardian. The latest dividend therefore marks a financial return to shareholders in a business that has expanded well beyond its original positioning, though the report does not quantify the founders’ individual proceeds.

Feeld president Kyle Brennan presented the results as evidence of changing attitudes. ‘These numbers speak to something bigger than the growth of our business,’ he told the Guardian, saying they reflected greater ‘openness, curiosity and agency’ in how people think about connection. That is the company’s interpretation. Revenue and user growth at one app do not establish a wider change in dating preferences or show that particular users left a rival service for Feeld.

How do the figures compare with Match Group?

Match Group, which owns Tinder and Hinge, reported second-quarter revenue of $853m in August, down 1% from a year earlier. Its number of paying users fell 6% to 13.3 million. The figures provide context for another large dating-app business, but they cover a different company, reporting period and collection of products from Feeld’s privately filed accounts.

The picture within Match Group was mixed. In the same results, the company said Hinge revenue grew 22% year on year and its global monthly active users rose 13%. Match also said Tinder’s year-on-year decline in daily active users narrowed to 4% in the second quarter, its best result in 10 quarters. Those measures should not be read as a direct growth-rate comparison with Feeld’s annual revenue.

Match chief executive Spencer Rascoff said the company’s next step was to win back singles who had drifted away from Tinder and reach people who had never tried it. He cited in-person events as part of that strategy. His comments describe Match’s own plans; neither company’s reported figures establish how many people, if any, switched between its apps and Feeld.

What the reported accounts leave unanswered

The Guardian’s report supplies the headline sales, profit, dividend and geographic figures, but does not specify when the dividend was paid or how much either founder received. The underlying Companies House accounts were not readable in the available retrieval, so those Feeld figures are attributed here to the Guardian’s reporting on the filing. Feeld’s latest results show growth and a larger shareholder payout; the available figures do not determine what will happen to revenue, profit or user numbers next.