Georgia and Outkast launch Nike collection ahead of rivalry game in Atlanta

Nike and Class Trip have rolled out a University of Georgia x Outkast collection ahead of the Georgia-Florida football game, which WSB-TV says will be played in Atlanta for the first time in the rivalry’s history. The collaboration includes clothing for fans and gear for Georgia players and staff, bringing the Atlanta group’s imagery into the game’s merchandise and sideline apparel.

What is in the Georgia x Outkast collection

Nike’s product page lists a Destroyer jacket, long-sleeve and mesh football jerseys, a T-shirt, hoodie and crown snapback, among other pieces. WSB-TV also describes rugby shirts, a satin bomber and other hats. The report says the collection uses a mark combining Georgia’s G with the Outkast crown, drawing on the styles of André 3000 and Big Boi.

How the collaboration reached the Georgia team

Class Trip founder Brian Francis told WSB-TV the idea grew from a lunch with André 3000, who spoke about driving to Athens to watch Georgia. Francis connected that conversation to the prospect of the rivalry game moving to Atlanta. ‘Georgia’s football and its music, together in the city that made Outkast,’ he said, according to WSB-TV.

WSB-TV reports that Nike photographed the campaign in Athens over the summer with six Georgia athletes participating through name, image and likeness arrangements: cornerback Ellis Robinson IV, safety KJ Bolden, linebacker Chris Cole, tight ends Kaiden Prothro and Elyiss Williams, and wide receiver Talyn Taylor. Their involvement gives the campaign a direct link to the team whose players will take the field in Atlanta.

Nike and Class Trip also made on-field and sideline items for Georgia athletes, coaches and staff, WSB-TV reports. Those include three styles of gloves, mouthguards, wristbands, skullcaps and eye-shield decals carrying Georgia and Outkast graphics. The fan apparel and team gear are distinct parts of the collaboration ahead of the upcoming game.