Is it cool to have no friends? – podcast

Loneliness influencers are on the rise. When did social media get so unsociable? Jessica Murray explains Something curious is happening on social media. People are going online to post, even boast, about having no friends. The videos are pretty mundane but oddly compelling. Suddenly loneliness is being rebranded on the internet as an aspirational lifestyle choice. A woman making herself pasta in an immaculate greige minimalist apartment. Someone taking themselves out solo for dinner.

Content creators filming themselves spending Saturday night alone, over and over, set to dull, ambient muzak. Millions of people are watching. Thousands are commenting to say that this is their life, that they feel seen.

Read the original report at The Guardian.