Jay-Z is taking the Super Bowl halftime stage after years helping shape it
Jay-Z is set to headline the 2027 Super Bowl halftime show at SoFi Stadium, where his new role puts him in front of an event Roc Nation has helped produce since 2019.
Jay-Z is set to headline the Super Bowl LXI halftime show on February 14, 2027, at SoFi Stadium in Inglewood, California. Announced on Monday, October 26, the booking puts him on the stage he has helped shape through Roc Nation’s partnership with the NFL since 2019.
NFL Commissioner Roger Goodell said he had asked Jay-Z to perform when the league first reached its agreement with Roc Nation: “I had just one request: that Jay-Z take the stage himself one day, whenever the moment felt right to him.”
Why Jay-Z’s Super Bowl booking stands out
Jay-Z founded Roc Nation, which has worked with the NFL on the halftime show since 2019. He has been involved in decisions about the event; now he is scheduled to be its headline performer. Roc Nation will executive produce the 2027 show, Variety reported.
The announcement follows a year of performances marking milestones in Jay-Z’s catalogue. Variety reported that he headlined the Roots Picnic in May and played three sold-out shows at Yankee Stadium in July tied to the anniversaries of “Reasonable Doubt” and “The Blueprint.” His recent run also included two nights at SoFi Stadium, the venue for his planned Super Bowl appearance.
What the NFL and Apple said about the show
Apple executive Oliver Schusser welcomed the booking, pointing to Apple’s work with Jay-Z and Roc Nation on previous halftime shows. Apple Music is the show’s named sponsor. Hamish Hamilton will direct the performance, according to Variety.
The NFL announced Jay-Z as the headliner during halftime of Monday’s Dallas Cowboys–Philadelphia Eagles game, Yahoo Sports reported. ESPN will broadcast Super Bowl LXI; Variety also listed ABC, Disney+ and NFL+ among the ways viewers will be able to watch the halftime show.
Yahoo Sports reported that Puck News had said the previous week that Jay-Z was in line for the performance. The same Yahoo Sports report noted that Beyoncé, Jay-Z’s wife, headlined the halftime show at Super Bowl XLVII and returned as a guest performer at Super Bowl 50.
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Sources and context
- Jay-Z to Headline Super Bowl LXI Halftime ShowRolling Stone
- Jay-Z to Perform at Apple Music 2027 Super Bowl Halftime ShowVariety
- Jay-Z to headline Super Bowl LXI halftime show at SoFi Stadium, NFL announcesYahoo Sports; credits Puck News for the prior selection report
AI-assisted article checked against the listed sources. NewsJaws did not conduct interviews or attend the reported events.