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Netflix leaders address layoffs and Peter Rice appointment at employee town hall

At an October 21 meeting, co-CEOs Ted Sarandos and Greg Peters discussed job cuts and a change in content leadership, according to Deadline.

Office building at 100 Winchester Circle in Los Gatos, California, formerly home to Netflix headquarters.
File photograph of the office building at 100 Winchester Circle in Los Gatos, California, photographed in 2018. 100 Winchester Circle — Coolcaesar (resized and converted to WebP). CC BY-SA 4.0.Image sourceImage licence: CC BY-SA 4.0
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Netflix co-CEOs Ted Sarandos and Greg Peters addressed employees at an October 21 town hall following layoffs and a change in content leadership, Deadline reported. Peters indicated that job cuts were over for the foreseeable future, according to the outlet, while Sarandos discussed why Peter Rice is taking over as chief content officer.

Deadline reported that Netflix had laid off 1,000 employees. It said staff learned that chief content officer Bela Bajaria was leaving through press reports before the company communicated the news internally, an issue raised at the meeting. Peters’s reported assurance gave no defined end date for the pause in cuts.

Why Peter Rice is taking over Netflix content

Netflix announced on October 15 that Rice would replace Bajaria on October 26. He will lead the company’s global content organization, including scripted and unscripted series, film and live events. Bajaria is leaving after nearly 10 years at Netflix. The October 21 meeting followed an earnings call at which the co-CEOs had already discussed the change; the company’s earlier appointment was covered in our article on Rice becoming chief content officer.

Sarandos praised Rice’s experience across television networks, film studios and streaming services, repeating points he made on the earnings call, Deadline reported. Rice was absent from the town hall and was due to start the following week. Sarandos emphasized Rice’s relationships with creative talent as he explained the appointment.

Deadline said some people at the town hall took that emphasis as a slight toward Bajaria’s relationships with talent, although Sarandos also thanked her for her service. That reading reflects attendees’ impressions, rather than a stated company position.

Sarandos’s plans for Netflix programming

The leadership change comes as Netflix looks for stronger results from its programming. Deadline reported that attendees perceived concern about whether projects already in development would produce a major hit. On the earnings call, Sarandos said he expected Rice to influence projects in the pipeline, potentially in the short term.

Sarandos said Netflix could do better, especially in the United States, and spoke of improving execution while its underlying business continued to work, according to Deadline. At the town hall, he reportedly called for renewed attention to the experience of Netflix members and how it should guide the company’s decisions.

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