The Pokémon Company plans permanent London store by 2029
The London shop will be the first in a planned series of permanent Pokémon stores outside Asia, with exclusive merchandise and fan experiences promised.
The Pokémon Company plans to open a permanent Pokémon store in London by 2029, giving fans a year-round destination and beginning a planned expansion of permanent stores outside Asia. The company has announced the plan but has not given an exact opening date.
The London store will carry exclusive merchandise and offer experiences for visitors of all ages, the company said. It has not detailed the products or activities. The announcement also gives no address or official store name, leaving the precise form of the new destination unclear.
London store begins a wider retail plan
The company describes London as the first of several permanent Pokémon stores planned outside Asia. It said more information would follow, but did not identify the other cities. For fans beyond Asia, the plan points to more places to visit throughout the year, although only the London city and target year have been named.
Gaku Susai, chief product and experience officer at The Pokémon Company International, said the store should welcome both newcomers and longtime fans. ‘We hope it becomes a place where everyone can come together, feel like part of a community and enjoy the magic of Pokémon in a whole new way,’ he said in the company’s announcement.
Pokémon’s earlier shops in London and New York
London fans have already had temporary Pokémon shops. Engadget reported that pop-ups have appeared during editions of the Pokémon European International Championships and at the Natural History Museum earlier in 2026. The permanent store would give visitors a destination beyond those limited events.
Engadget also noted an earlier Pokémon retail presence outside Asia: Pokémon Center New York opened in 2001, before the site became Nintendo’s flagship store four years later. The company’s London announcement describes the new shop as the first in its planned series of permanent stores outside Asia, rather than the first Pokémon shop ever opened there.
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Sources and context
- A permanent Pokémon store will open in London, with more locations outside Asia to followEngadget
- A New Physical Pokémon Retail Destination Is Coming to LondonThe Pokémon Company International
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