Reuters expands "Pure News, Straight from the Source" brand campaign with two new video spots to demonstrate the importance of accurate, unbiased news in an era of growing misinformation

Reuters today announced the second wave of its "Pure News, Straight from the Source" brand campaign, expanding on the importance of independent, agenda-free news in an environment rife with misinformation with two new video spots. Building on the success of the initial campaign launched in October 2025, the second wave features two compelling new 15-second videos that reinforce the Reuters commitment to delivering unbiased, fact-based journalism in an era of growing information uncertainty.

Read the original report at Reuters.