Warner Music Group to combine recorded music and publishing sync teams
Ron Broitman will lead a planned global unit covering music placements, licensing clearance and related work across Warner Music Group’s recorded music and publishing businesses.
Warner Music Group announced on October 21 that it plans to combine its global recorded music and publishing sync operations under Ron Broitman, Variety reported. The move is intended to give clients seeking music for screen and other uses a single point of entry to the company’s catalogs. Broitman has been promoted to president of global sync.
The proposed unit brings together sync teams across Warner Chappell Music, Atlantic Music Group, Warner Records Group and ADA distribution, according to Variety. Its remit spans creative pitching and marketing, new business development, licensing clearance, administration and data analytics for WMG’s sync rights worldwide.
How WMG plans to handle sync licensing
WMG said the combined structure would let clients approach its recorded music and publishing catalogs through one operation. The company expects coordinated clearance to shorten turnaround times and extend pitching across its roster. Variety described the change as a plan; WMG did not give an implementation timetable in the reported announcement.
Tom Corson, WMG’s chief operating officer, said the change would create one creative strategy and one route for commercial discussions, clearance and administration. Guy Moot, chair and chief executive of Warner Chappell Music, said its staff would remain embedded in the sync business so songwriters continue to receive dedicated attention and creative pitching.
Ron Broitman’s role across the two businesses
Broitman will be based in Los Angeles and report to Corson, with additional oversight from Moot, Variety reported. He previously held a joint US sync role covering WMG’s publishing and recorded music divisions, and most recently served as executive vice president of global sync for the recorded music business.
The appointment builds on a longer history at the company: a 2013 WMG announcement named Broitman executive vice president and head of synchronization for Warner/Chappell Music and Rhino Entertainment. His new position gives him responsibility for sync teams across WMG’s global recorded music and publishing operations.
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Sources and context
- Warner Music Group Combines Music and Publishing Sync OperationsVariety
- Ron Broitman Appointed Executive Vice President, Head of Synchronization, Warner/Chappell Music & Rhino EntertainmentWarner Music Group
AI-assisted article checked against the listed sources. NewsJaws did not conduct interviews or attend the reported events.