Apple sets October 28 Los Angeles event as touchscreen MacBook speculation grows

Apple invited media to an October 28 product event in Los Angeles, according to CNBC and Engadget, giving customers a date for its next device unveiling. The invitation calls the event ‘Pro and tell,’ but Apple has not confirmed which products it will show.

CNBC said Apple sent invitations to media and analysts on October 19 for what it described as an ‘Apple Experience in Los Angeles.’ Engadget reported that press and influencers were invited to get a first look at new devices. The event follows Apple's smart home product launch earlier in October.

Why a touchscreen MacBook is expected

Engadget reported that Bloomberg's Mark Gurman expects touchscreen MacBooks, more Macs using Apple's M6 chip and an iPad mini with an OLED display. The Verge and 9to5Mac also attributed their expected lineups to Bloomberg; their accounts of those details share that reporting origin. None of those expected devices has been confirmed for the October 28 event.

The reported touchscreen MacBook Pro would mark a change for Apple's laptop range. Earlier NewsJaws coverage examined a possible November store reset linked to the rumored model; the newly announced October event provides a confirmed date for an Apple presentation, without establishing when that laptop might arrive.

What the event could mean for Apple's Mac range

Apple's iMac has not been updated since October 2024, CNBC reported. Engadget said a refreshed iMac and a 14-inch MacBook Pro are also expected, while attributing the wider product outlook to Gurman. Engadget reported that Apple's M6 chip debuted in a Mac mini in August; which devices, if any, will use it at this event remains an expectation rather than an announced lineup.

Macs accounted for about 10% of Apple's revenue in its most recent quarter, according to CNBC. That makes the range a smaller business than the iPhone, but a new Mac launch would matter to buyers weighing whether to purchase an existing model or wait for the October 28 presentation. Apple's invitation sets the date; the device details remain to be announced.