Atlanta Hawks add Prime Video streaming for local games in 2026–27
Fans in the Hawks’ five-state television territory can stream eligible games with an Amazon Prime membership at no additional cost. Local television broadcasts will continue.
The Atlanta Hawks announced on October 20 that Prime Video will stream their eligible local games during the 2026–27 NBA season. Fans in the team’s five-state television territory can watch with an Amazon Prime membership at no additional cost, giving them a streaming route to games that are not exclusive to national broadcasters.
Which Hawks games and viewers are covered
The arrangement applies to Hawks games available for local broadcast, excluding those carried exclusively by national broadcasters. WSB-TV and Hoops Wire identify the Hawks’ regional television territory as Georgia, Alabama, Tennessee, South Carolina and Mississippi. Hoops Wire says viewers there can use the Prime Video app or website to stream covered games.
Hoops Wire reports that the Hawks’ existing local television broadcasts on Atlanta News First stations and Peachtree TV will continue. Prime Video therefore adds a way for eligible viewers to stream those games; fans who watch the local television broadcasts do not need a Prime membership for that route.
The Hawks describe the agreement as the first of its kind between an NBA team and Prime Video. Andrew Saltzman, the Hawks and State Farm Arena’s president of business enterprise and chief commercial officer, told WSB-TV that reaching fans on connected televisions, tablets and phones matters as viewing habits change. Prime Video sports partnerships head Charlie Neiman said the companies aimed to make it easier for fans across the Southeast to watch the team.
Why the announcement comes before the season opener
The announcement came one day before Atlanta’s scheduled regular-season opener at the Orlando Magic, according to Hoops Wire. WSB-TV lists that game for Wednesday at 7 p.m. Eastern Time and the Hawks’ home opener against the Houston Rockets for Saturday at 8:30 p.m. Eastern Time. The streaming agreement thus gives local viewers a viewing option as the new season begins.
Hoops Wire says the distribution question had lingered after FanDuel Sports Network announced it was shutting down. It also reports that the Hawks had already arranged the continuing television broadcasts with Atlanta News First stations and Peachtree TV. The Prime Video agreement clarifies the separate streaming option for fans within the Hawks’ regional territory.
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Sources and context
- Atlanta Hawks reach streaming deal with Amazon PrimeWSB-TV (WSB Cox), republished by Yahoo Sports
- Hawks announce Amazon streaming deal at no extra cost to Prime membersHoops Wire
AI-assisted article checked against the listed sources. NewsJaws did not conduct interviews or attend the reported events.