The Beatles Story is moving in Liverpool: what Apple Corps has planned for 2028
Apple Corps plans a much larger Beatles attraction near Lime Street station, with film sets, original artefacts and a Yellow Submarine-themed view from St Johns Beacon.
Apple Corps announced on 20 October plans to move The Beatles Story from Liverpool’s Albert Dock to a much larger city-centre site in 2028. The new attraction would put the band’s story opposite Lime Street station and add a Yellow Submarine-themed viewing experience at St Johns Beacon.
The proposed home, at the former St Johns Market site in St Johns Shopping Centre, covers 100,000 square feet — more than four times the size of the current attraction. According to Variety, it would be Apple Corps’ first official fan experience operated in Liverpool.
What will be inside the new Beatles Story?
The plans call for immersive technology, original artefacts and reconstructed sets. Variety reported that some locations will use sets and props from Sam Mendes’ forthcoming four-film Beatles project. Its planned route follows the band from childhood in Liverpool through Hamburg, The Cavern, Beatlemania, Abbey Road, Shea Stadium and Savile Row.
The films are due in cinemas in April 2028, ahead of the attraction’s planned opening later that year. Mendes said filming in Liverpool for the movies brought home how strongly the band’s legacy remains part of the city. The project would give some of the productions’ sets another use after filming.
What is planned for St Johns Beacon?
Apple Corps also plans to take over the 400-foot St Johns Beacon for a 360-degree panoramic experience themed around Yellow Submarine. That would give visitors a view across Liverpool alongside the expanded exhibition nearby; both are part of the announced plans, rather than attractions already open to visitors.
Paul McCartney welcomed the proposals, telling NME that the plans took him back to the Beatles’ journey ‘from Liverpool to the world and back home again.’ He said Liverpool remains part of who he is and who the band is.
When is the move planned?
Variety reported that Apple Corps will take over operation of the existing Beatles Story in 2027, before the planned move in 2028. Liverpool City Region Mayor Steve Rotheram said ticket proceeds would support emerging local artists; Variety reported that every ticket sold to The Beatles Story will contribute to a Liverpool charitable trust.
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Sources and context
- The Beatles Story: Apple Corps announce huge new immersive fan experience in LiverpoolNME
- The Beatles Immersive Experience, Featuring Sets and Props From Sam Mendes’ Biopics, Set for LiverpoolVariety
AI-assisted article checked against the listed sources. NewsJaws did not conduct interviews or attend the reported events.