Meloni files to trademark her voice to combat AI deepfakes

Italian Premier Giorgia Meloni has applied to trademark her voice with the European Union intellectual property office in a bid to bolster protections against AI-generated deepfakes. The application includes a four-second audio recording of Meloni saying, “Io sono Giorgia Meloni” (“I am Giorgia Meloni”), a phrase linked to her political brand and a famous 2019 speech. The filing comes as concerns grow over AI tools that can mimic voices and images.
Meloni has repeatedly warned about the dangers of deepfakes after fake images of her circulated online. The application remains under review and would not automatically block AI-generated imitations, but could strengthen legal protections.
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